10 Strategies for Growing an Email List of Buyers 

 November 18, 2023

By  Jim Daniels

Building a strong email list of proven buyers is essential for any online marketer looking to drive sales and generate repeat business. By targeting individuals who have already purchased products or services in your niche, you can harness their trust and loyalty to increase your conversion rates.

In this blog post, we will unveil the ten easiest ways to grow your email list and connect with verified buyers. Get ready to supercharge your marketing efforts and take your business to new heights!

1. Offer Exclusive Discounts and Promotions

Everyone loves a good deal! Offering exclusive discounts and promotions to customers who have already purchased from other vendors in your niche, is a fantastic way to grow your email list. Create an enticing offer that provides a special deal on your products or services, and share the deal with vendors and JV partners. If you can get your deal listed on their download page, you’ll get lots of sales.

2. Leverage Customer Referrals

Word-of-mouth marketing is powerful, and you can tap into its potential by leveraging customer referrals. Implement a referral program where existing customers can earn rewards or discounts for referring friends who make a purchase. By incentivizing referrals, you not only acquire new customers but also grow your email list with highly targeted leads.

3. Provide Valuable Content Upgrades

Content upgrades are an effective strategy to capture the attention of proven buyers. Create valuable content related to your niche, such as ebooks, guides, or checklists, and offer them as free downloads. Your content upgrade should offer additional insights or solutions that complement related purchases, enticing them to come onboard with you.

4. Host Webinars and Exclusive Events

Position yourself as an expert in your niche by hosting webinars or exclusive event. Provide valuable insights, exclusive tips, and insider information during these interactive sessions. Ensure that you are not only engaging with them directly but also nurturing your relationship with potential repeat buyers.

5. Create Compelling Lead Magnets

Entice proven buyers to join your email list by creating compelling lead magnets. These can include free trials, product demos, samples, or beta access to upcoming features. Attach these lead magnets to your email list subscription, encouraging existing customers to provide their email addresses in exchange for exclusive benefits.

6. Run Targeted Advertising Campaigns

Leverage the power of social media platforms and search engines to run targeted advertising campaigns aimed at proven buyers in your niche. By utilizing audience targeting and retargeting features, you can deliver specific ads to individuals who have previously made purchases on your website. Direct them to a dedicated landing page where they can opt-in to your email list.

7. Connect Your Order Forms to Your Autoresponder

Ensure that all your order forms are integrated seamlessly into your autopresonder servers, so that joining your email list is automatic upon any purchase. Remember, low cost sales can lead to higher priced purchases, so be sure you integrate every order form regardless of purchase price.

8. Engage with Buyers on Social Media

Active engagement on social media demonstrates your expertise and helps you build a rapport with your audience. Here’s a trick you may have never considered… Use social media platforms to help verified buyers of other products in your niche, from other vendors. This shows off your expertise in your niche and will lure proven buyers to your own products and email lists.

9. Implement Exit-Intent Pop-ups

Capture the attention of proven buyers who are about to leave your website by implementing exit-intent pop-ups. These pop-ups trigger when a user intends to navigate away, presenting an enticing offer or lead magnet in exchange for their email address. Exit-intent pop-ups can be highly effective in converting last-minute leads into valuable additions to your email list.

10. Collaborate with Influencers and Thought Leaders

Tap into the reach and influence of established influencers and thought leaders in your niche. Partner with them to create exclusive content, collaborations, or joint promotions. As part of the partnership, ask them to promote your products and services and offer perks to proven buyers from their list. You can also pay them affiliate commissions so they earn money in the process!


Growing your email list with proven buyers is a powerful strategy to maximize your marketing efforts and drive revenue. By implementing these ten proven strategies, you can leverage the trust and loyalty of existing customers to capture their email addresses and target them with personalized offers.

Focus on delivering value, engaging with your audience, and optimizing your website for maximum conversions to build an email list that consistently delivers results. Remember, nurturing your relationship with existing buyers while targeting new leads is the key to long-term success in the online marketing world.

Note: This post was created using my Content Formulator AI. This tool lets you grow your own blog income while AI does all the work.

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About Jim

I gave up a life of jobs in 1996. Since then I've been earning a living online.

I write books, create software, license info-products, affiliate marketing, build membership sites, design websites and more.

I prefer this over my old lifestyle of getting up early, commuting to work, coming home to have a few hours for my family and living for the weekends. Now every day is a weekend. I work when I want and answer to no boss.

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