Today I’m doing something I almost never do.
I’m letting a fellow marketer write my newsletter for me.
You see, I subscribe to a number of Internet marketing newsletters and frequent a handful of blogs regularly.
One of my favorites is Gain Higher Ground by Rob Cornish. Rob started online in 2010 and makes his living online from North Cornwall, England.
I recently read one of his posts and it lit a fire under me. He explained that creating quick, simple products for your market is better than working large projects.
His advice prompted me to set aside a project I had been working on for a year, and create this simple product for affiliate marketers. It quickly went on to be one of my top sellers.
Another post Rob made at his blog contained such great advice I asked him if I could republish it. So with his permission, I’m sharing it below.
Rob talks about the Scarcity Mindset, something I have been guilty of myself, many times through the years.
I hope you find this helpful to your online ventures…
The Scarcity Mindset:
One of the greatest routes to making money is to shift your thinking from the scarcity mindset (uptight, seeing everything as a difficult struggle) to an abundance “bring it on” mindset where things are possible and you aren’t afraid.
Scarcity Mindset: It’s too hard to get affiliates, they won’t promote me, I’m a “new kid on the block” nobody
Abundance Mindset: There are stacks of affiliates promoting offers every single day, there’s no reason why they won’t promote mine too. They make a good chunk of their income doing this and are constantly looking for new products to promote. They care about my offer and whether they can make money, not me personally. It doesn’t matter if I’m brand new or how I feel.
Scarcity Mindset: The economy, politics and my government is in such bad shape, I fear my financial future
Abundance Mindset: In 2019 global GDP is forecast at $86.3 trillion compared to $57.6 trillion in 2007 before the crash. Opportunity is abundant. I control 90% of my future, not the government. I don’t need to be a financial victim, I can opt out and be self sufficient.
Scarcity Mindset: I can’t get any good product ideas
Abundance Mindset: There are ideas all around. Improving/adapting/updating the concepts behind other marketers’ profitable products. Ideas from newsletters I read, webinars I watch, popular posts on blogs I visit. I’ve got too many product ideas!
Scarcity Mindset: It’s make or break with this project I’m working on, it’ll be awful if it doesn’t work out
Abundance: *Every* project is merely a TEST. If you have a good system/formula to follow you’ll end up with far more winners than losers. And a loser is valuable information about what to avoid going forward. This is the nature of business and perfectly normal, relax!
Scarcity Mindset: I might offend my list or followers by promoting a product they don’t like
Abundance: You are simply making an OFFER (the clue’s in the name). Nobody is forced to buy or even to be on your list. Promote right and you won’t cause offence to your most valuable subscriber core.
Scarcity Mindset: Too scared to even mail email list, they might unsubscribe
Abundance: Unsubscribes are good – they are people who have self-selected themselves to be unsuitable for your content. Better they unsubscribe and save you the hassle and cost of having them in your database.
I could think of a lot more examples but I know you’ll get the gist.
The danger is being too cautious, “precious” and overly-sensitive to your own feelings, emotions, successes and failures.
Tough up, relax, mentally separate what is going on in your business with what is happening in your head.
Whatever works for you.
But basically, just push yourself to test new things, play the game and don’t fight the rules (you can’t change them anyway).
It’s only online marketing anyway, not life and death, what’s there *really* to be afraid of?