Today I want to share an update on the state of popups.
You know, those sometimes annoying boxes you see on websites when you arrive or leave. They try to capture your email address or get you to click a link.
As a marketer you may have wondered if they are worth trying. Today I’ll share an update on that.
I used popups on my websites quite a bit back in the 1990’s. In fact, EXIT POPUPS were one of my top producers of new subscribers. I even used them to direct traffic to sales pages and affiliate offers, and they converted quite well.
But then marketers got stupid and started abusing popups. If you’ve been around a long time you remember when you’d leave a page and you’d get TEN popups all at once! It was insane.
So obviously the big boys had to do something. Google, Firefox and the rest of ‘em leaped to the rescue. That pretty much resulted in the death of popups 1.0!
Of course, marketers adapted and created new breeds of popups that couldn’t be blocked. I call these Popups 2.0. They were the second round of popups. These popups worked on timers where the popup would appear after you had been on the page X amount of time.
Or the popup would pop when your mouse entered the navigation bar at the top of the page. This is called “EXIT INTENT.” The popup shows when it appears people intend to exit the page by moving their cursor or mouse to the navigation menu at the top where they can type a new web address.
For awhile page peel popups were all the rage. When you started to leave the site, it was as though a corner of the page peeled down and revealed a message. These fell out of use largely as more sophisticated or advanced popups came on the scene. I call this Popups 3.0.
You had popups that would only display if you scrolled down the page 25% or 50%. You had “layered popups” that would fly onto the page in pieces. Quite a visually stunning effect.
You had countdown timers on popups when people leave or “abandon” your shopping cart or order page. These popups offer a discount, a coupon or a free bonus, usually in exchange for opting in with an email address. They then get 4 or 5 follow up emails reminding them to “place their order.”
These abandoned cart popups with email follow up have proven to reclaim a good percentage of orders for many businesses. You see all kinds of statistics but the range of 20% is common.
But hey, it’s 2020 and you would expect popups to deliver far more options than that.
And nowadays they do indeed offer more. So much more.
Popup companies have been popping up everywhere lately as this technology reemerges.
A friend of mine recently went in deep dive mode on research going to more than 100 popup providers and signing up and testing out every popup solution he could find.
Wisepops, Optinmonk, Hustle pops, Icegram, Hellobar, Popup Domination, Popup Maker, Popup Master and dozens more — a very long list. And trust me when I tell you, you have NO IDEA about some of the new innovations in popups. While many of them are over-priced or greedy, the NEW options you have and the results you can get may surprise you.
For example, Spin To Win style popups where you can literally see the wheel spin and see what you win. For each option on the wheel, you can assign the percentage of time the wheel will land on that option. And you can determine what the offer will be for each option.
The bottom line…
In 2020, popups are working really well for many website owners. And there are lots of ways to add popups to sites, including with some simple html code or even using WordPress plugins.
If you need traffic and optins, but do not have much money to spend on advertising, you may want to give popups a try. If so, I suggest you grab this brand new report from my friend Marlon who’s letting me share all his research with you today…
It’s called Exit Bux Secrets Revealed and in it he shares all his research on popup technology in 2020. It is loaded with resources for anyone who wants to try popups at no cost or low cost, and the popups he recommends get real, measurable results.