I love Private Label Rights products.
- I use PLR to help me create my own info-products.
- I create PLR products for other marketers to sell as their own.
- And I promote top quality PLR as an affiliate.
As you can see, there are lots of ways to make money with PLR.
But sadly, most people who buy PLR fail for one simple reason. (A mistake I’m often guilty of committing as well.)
Here’s the mistake: Most people buy PLR then pigeon hole it away for later. They completely forget about it and it sits of their hard drive collecting virtual dust.
That’s right, the #1 mistake most people make with PLR is NOT EVER USING IT!
It’s far too east to get in the habit of buying content with the best intentions, then never getting it online where it can help people and earn you money.
Hey, humans are busy these days. We’re always multi-tasking. Finding a few hours to put a PLR product up can be challenging.
I want to solve this for you today.
I developed the following four step method to turn PLR into money instantly. I’ve used this technique successfully over and over, so I know it works. Here is that four step method…
Step 1: Download and Evaluate
When acquiring products with private label rights, the trick is to immediately evaluate the package.
Download it right away. Unzip the folder. Read the rights and then move on immediately to read the text, listen to the audio, watch the videos. Basically consume the product yourself, as if you just bought it from.. you!
You want to make sure it is top quality stuff you’ll be proud to sell as your own.
Step 2: Repackage and Brand
Decide which parts of the PLR product you want to use in your own package and delete the fluff. Create a new folder and drag and drop all the stuff you’ll be using into that new folder.
Create a new title for the product and get a new 3D ecover made up with your new title and your name as the author.
You can easily create a new ecover in a few minutes at Canva.com. Here’s a Canva training package that shows you how to use Canva in case you’re new to it. (In fact, that’s a PLR product I bought!)
Next take a few minutes and add your name or pen name inside the ebook title page and onto your sales page to brand it as your own.
Step 3: Upload and Test
Once your product is complete, take out the sales letter and download page parts of the product, so you are left only with a folder for your customers. Then highlight the entire product folder and compress it into a zip file for your customers.
If you are not familiar with the process, you simply right click, then chose compress or Send to” Compressed (.zip) folder. This will create a smaller zip file containing all the contents that you can upload to your web host. This .zip file is the one you link your download page to so that customers can get their product.
Next you upload your sales page and your download page, then visit them to make sure they load properly. Be sure to also download your product from your download page and unzip it. Make sure all the contents are there.
Finally, make sure your order button on your sales page works!
Note: If all of this PLR editing and uploading and testing is beyond your technical skillset, here’s exactly how you can set it up step-by-step in an hour.
Step 4: Promote it!
Unfortunately, this is where a lot of people get stuck. The have a great product to sell as their own but no idea how to sell it. The thing is, in order to make sales, you need to get traffic to your sales page!
This is easy if you have an opt-in list — you just send out a series of email solos. If you have a Facebook or twitter following, you can get the word out there. But if you have no list or following to speak of, then you need to get traffic other ways.
Because traffic is the holy grail of Internet marketing – if you know how to get it, then you can probably find a way to succeed in Internet Marketing. The problem is, everyone wants it to just “happen” and very few marketers really work at getting traffic — usually because they have no idea where to start..
So here’s 17 free website traffic methods that you can pick and choose from and combine whichever ones you want. The only thing I ask is, try to test each method at least once – just so you know what worked and what didn’t with your niche needs.
And if you’re looking for a shortcut to traffic, use affiliates.
Here is a guide shows you how to set up any PLR product in an hour and get affiliates promoting for you!
Sounds like shiny object syndrome. I’ve gotten this on good authority (Kevin Hogan). Some people have a sense of achievement just in the act of purchasing a product/service and never go any further. It’s the endorphin drip of just taking action whether doing anything with it or not.
Gotta’ work on that myself!
Your ideas for how to handle PLR materials are right on.
The one thing I find is these great offers come in my emails and some of them are just too good to pass up so I buy it. Now, just about every day I’m involved in some sort of work that needs to get done. I put the PLR in a Folder on my desktop for the next time I get a full week to implement your steps. A lot of my PLR dies on my desktop.
I think what we need is a virtual assistant capable of doing the work and just pass it on to him or her.
Bingo Frank! Buy the great stuff when you find it then immediately turn it over to a virtual assistant or fiverr gig to get it working and making money for you!
Great post today, Jim. Addresses a common problem with marketers. I wonder how much PLR is sitting on hard drives colleting digital dust?
Thanks and have a great day!
Timely post for me as I look over all the PLR sitting on my hard drive. FInding the time to customise it is a challenge so your link to the fiverr gig is a real gift.
I’m glad you found these tips and resources helpful Dave. My best advice is to pick one program out and get it customized and online. Some of the top sellers are list building, traffic, and business in a box stuff.
Hi Guys, and that includes you too Jim!
How come there are just a handful people with comments in this forum?
PLR is such an obvious and really exciting idea of creating an online business. I thought there would be gzillions of people clamouring to get in and forums like this will be overflowing with comments, guidance and enquiries. I am rather disappointed. Not entirely though. Few people means less competition? No?
I do not know about you guys but quite a lot of material on offer as PLR is absolutely stunning and amazingly interesting, educational and full of upto date cutting-edge information. Well, I dont’t have to say that you already KNOW this.
In case you do not, then recent emails from Jim with offers of of some of these PLRs in my favourite niche of ‘Healthy Living’ will in no uncertain terms convince you of what I mean.
You all probably know, Jim is a long time online marketer with exception. Unlike most other ‘gurus’ Jim is a down-to earth true friend of his followers. I have asked him and he has obliged me by letting me on to this forum and has recommended that that I consider going to:
This I am going to shortly. I will feel REALLY disappointed not being able to monetize the amazing PLRs floating around….
This is a very helpful post, Jim. So much good how-to stuff I have to add it to Evernote so I don’t lose it! Thanks also for the JVZoo tip. I’ve been wondering about that.
As always great Bizweb Made me recheck all the PLR that sits unused on my Hard Drive…..Everyone should!!!
Great content! Looks like I need to check my hard drive to see what PLR materials are collecting dust!
Long time reader, first time commenter.
I like your system of consuming the content you purchase. You never know when a “new idea” will spark you into using it.
One tip I can share with you is that I drive a lot (6,000 miles a month). So I use the text portion of PLRs to increase my mobile learning. With reading apps (freely) available it is an awesome use of time. The videos can be too distracting for safety reasons though.
Thanks for being a beacon of light on this journey to financial independence.
Great tip Todd. Driving time can be wasted time, but I like your strategy for making it productive. I remember back when I was getting started in business I used to record my ideas onto a handheld tape recorder during my commute to and from work. Great minds think alike! 😉
This is my problem, buying too much PLR then not even opening up what I bought. Going to start this weekend and weed through the stuff on my computer to see what is worthless. Thanks for the great advice!