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7 Ways to Monetize a WordPress Blog 

 March 3, 2023

By  Jim Daniels

Blogging is one of the most common ways for businesses and individuals to generate revenue online.

Blogging not only helps you earn money, it also helps you grow a following, since you’ll be sharing helpful information regularly with your niche audience.

WordPress is one of the most popular platforms for creating blogs, and it also provides numerous opportunities for monetizing one’s blogging endeavors. If you want to start a blog, you should use WordPress.

Setting up a blog on WordPress takes just a few days and there are lots of tutorials available at YouTube. So I won’t got into that in today’s post. (If you want to skip the setup altogether, you can always hire me and get right to the blogging.)

Instead, let’s talk about some of the most successful methods for making money with a WordPress blog, as well as the steps you should take to make the most of the possibilities that are available.

Affiliate Marketing

Affiliate marketing is one of the most popular and fruitful methods for monetizing a website. It is also one of the most competitive.

This involves promoting products or services on your site and earning a commission for any purchases made through your unique affiliate link. You can think of it as a cross between an advertisement and an endorsement.

One way to think of it is as something of a hybrid between marketing and advertising.

It is important, if you want to be successful at affiliate marketing, to only advertise goods and services that are relevant to the audience that reads your blog and that are congruent with the subject matter that you write about on your blog.

In addition to this, it is critical to maintain open and honest communication with your target audience regarding any affiliate relationships you might have.

Sponsored Posts

Another way for you to profit from your blog is with sponsored content.

Collaborating with established businesses to produce sponsored content for their products or services, such as blog posts or posts, is one way to go about accomplishing this goal.

Making money through sponsored content can be lucrative; however, it is essential to only work with brands that are congruent with the values of your blog and to make sure that your audience is aware of any sponsored content that you publish.

Display Advertising

Bloggers frequently generate revenue from their websites through the use of display advertising, which is one of the most common methods.

In order to generate income using this technique, you will need to place advertisements on your website. This will allow you to make money each time someone clicks on one of your advertisements.

Display advertising can be an effective way to generate passive income; however, it is important to ensure that the advertisements that you display are relevant to your audience and do not interfere with their experience of using your website in any way.

You can also tie in your advertising offers with your affiliate marketing, I like to do that occasionally by giving away banner ads as a bonus when my readers buy an affiliate product. This gives your buyers some targeted traffic in return for their patronage.

To add and manage banner ads at your blog, you can use a simple plugin like the one I use called Advanced Ads plugin.

Sell Digital Products

Making and selling digital products on your WordPress blog, such as ebooks, courses, or printables, is an additional way to monetize your site and bring in revenue. You can do this by creating the products yourself and posting them on your blog.

When you package your expertise in the form of a digital product and offer it to your audience, you have the potential to provide them with a resource that is of significant value.

It is of the utmost importance to make certain that the digital products you generate are of a high quality and offer something of value to the audience you are aiming to attract.

List Building

Another way for you to profit from your blog is to use it to grow your opt-in email list.

You do that by placing opt-in forms strategically on your blog pages and posts. Offer something irresistible to your readers such as a PDF ebook or video training.

As your opt-in list grows you will have more opportunities to help your audience and monetize recommend new products and services.

If you need help setting up your list building, with or without a blog, I recommend this affiliate marketing course for beginners.

Done-For-You Services

Lots of bloggers earn a living by offering services, such as coaching, freelance writing, and graphic design amongst other things.

If you have expertise and experience in a particular field, offering your services to others who work in that field can be an excellent way to earn money while simultaneously establishing yourself as an authority in your specialized field.

Offering services at your blog is as simple as adding a post describing your service then adding a buy now button. Here’s a free plugin that lets you add paypal buy now buttons to your blog.

Once you have a variety of posts created  that offer your different services, you can display them all using a free plugin called Content Views, which displays all the services on one page.

I’ve started to expand my own done-for-you service offerings using this exact method here.

More Ways To Grow Your Income With Your Blog

If you want your WordPress site to bring in the most money for you, you should also think about doing the following additional things:

Your focus should be on creating and sharing high-quality content that provides lots of value to your community. This is where your attention should be directed.

To increase the number of people who read your content, you should promote your website on social media and engage in conversation with your audience.

You should also optimize your blog for search engines if you want to see an increase in the number of people visiting your website.

And finally, be sire to keep educating yourself on the latest technology in WordPress blogging, such as new plugins, themes, landing page and sales page builders such as Thrive Architect and Elementor Pro and more.

In conclusion, there are many different ways to generate an income through your WordPress site. However, in order to be successful, you will need to invest both time and effort.

If you put the majority of your focus on the production of high-quality content, the expansion of your audience, and the diversification of your various income streams, you will be able to establish a profitable site that will bring in a consistent income from the comfort of home.

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About Jim


I gave up a life of jobs in 1996. Since then I've been earning a living online.

I write books, create software, license info-products, affiliate marketing, build membership sites, design websites and more.

I prefer this over my old lifestyle of getting up early, commuting to work, coming home to have a few hours for my family and living for the weekends. Now every day is a weekend. I work when I want and answer to no boss.

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