What’s more important: a mailing list or a product? 

 January 4, 2018

By  Jim Daniels

If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.

Any wise business person puts the importance of a hungry list of potential buyers in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand for your business if you would like to call it.

But there is a way for people without a list, to reverse the process. And I’ll show you that right after today;s top sponsor ad…

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If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return for commissions, recurring or not.

Most of the successful web businesses on the Internet today often establish the mailing list (or subscribers) first before the product.

Which leaves many would be entrepreneurs on the outside looking in.

After all, if you have no opt-in list, you’re stuck right?

Well, not necessarily.

You see, there is one way to flip this whole thing on its head so to speak.

It’s a tricky way many newcomer businesses establish a list of their own – by creating a product FIRST.

That’s right, I’m reversing course on you and saying that if you have no list, or a very small list, the right product can generate a list almost overnight. By using what I call the PRODUCT FIRST strategy.

First let me explain something about opt-in lists online…

There are two types of opt-in lists you can have — leads lists and buyer lists.

A BUYER list is 100X better than a regular optin leads based opt-in list.

To use the PRODUCT FIRST strategy all you need is at least one product that you can sell inexpensively, say in the $9.95 range. Then you put together a great sales page using tools such as Thrive Landing Page Builder and ScriptDio Sales page writer.

Next you add the product to JVZoo and add an affiliate page where you let potential affiliates know you’ll be giving them 75% commissions (or 100% if you want!) on the front end. Of course you’ll have a upsell or two that you pay 50% on. (That way you can make a little money in addition to growing your buyer list. )

Then to get some other JV partners you would announce the upcoming launch on JVNotify.com and Muncheye.com.

I know what you’re thinking… I can’t make a product! But you really do no need to. If you do not want to make a product, you could use an unrestricted rights PLR bundle and repackage it into your own bundle.

It’s not difficult. You simply save the parts you like best, rename it and then make a new bundle cover for it using Canva – or outsource the bundle ecover design at fiverr.

Finally, you put the product on JVZoo and set the list integration with Getresponse, Aweber, Sendlane or another compatible autoresponder, so you get immediate optins with each customer.

This WILL Grow you a real buyer’s list. Then you rinse and repeat. 2-4 times per year.

I know it sounds like work but it REALLY works. I even have videos you can use for your funnel pages. Just drop me a line and let me know you need my Funnel Videos.

So… are you in?  You will need a web host and autoresponder if you do not have that already. Other than that the investments are MINOR. Just a domain, Thrive landing pages or another like clickfunnels, and a good sales page writer like ScriptDio.

In closing, if you want LONG term success online, you need an opt-in list AND a product. And you really can build either one first.  😉

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About Jim

I gave up a life of jobs in 1996. Since then I've been earning a living online.

I write books, create software, license info-products, affiliate marketing, build membership sites, design websites and more.

I prefer this over my old lifestyle of getting up early, commuting to work, coming home to have a few hours for my family and living for the weekends. Now every day is a weekend. I work when I want and answer to no boss.

  • Michael Winston says:

    Great post! Is JVZoo your primary platform? Would you recommend Warrior Plus, Zaxaa, or Clickbank.

    • Yes, I prefer JVZoo for selling my products because it’s easy to set up and there are lots of active affiliates there. But I also use Clickbank and WarriorPlus. I’ve heard good things about Zazaa but have not tried it yet.

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