Every business needs to produce and publish content. It’s the lifeblood of a web based business.
However creating new content can be difficult and time consuming.
Acting as a “Content Curator” is a viable alternative.
Instead of producing the content, curating it can be a much easier option.
Here’s what Wikipedia has to say about content curation…
“Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.”
“Content curation is not a new phenomenon. Museums and galleries have curators to select items for collection and display. There are also curators in the world of media, for instance DJs of radio stations tasked with selecting songs to be played over the air.”
(On a side note, I curated that content. Clever, eh?)
Content curation suggests that a real person is behind the task. That in turn suggests that the person is a Curator, usually an expert in the field being curated.
Therefore, curating content as opposed to creating it yourself, still presents you as the expert, the trusted source, the one that is ‘in the know’.
And that’s why it works so well.
Because gaining a reputation as an expert in a particular niche is very valuable.
It puts you in the position of authority and trust.
That makes it easier to get subscribers to your email list.
It also makes it easier to sell products and services that you create or recommend as an affiliate.
So exactly how does one get started curating content?
Well, all you need is content and a place to share it.
Most content curators share content via a blog like the one you are reading now. They also share on Facebook and other social media.
It’s the finding of the content that is more challenging.
Due to the vast amounts of content online, it can time consuming and difficult even to curate content.
Most content curators research websites, blogs and other sources of content, in a variety of formats including written, audio, video, and even within apps.
The key is to only share the best of the best content. It’s all about quality not quantity.
When you find something worth sharing, you simply add value and post it.
The added value can be in the form of an opinion, additional resources, annotations, comparisons, etc.
And always give proper attribution to the source.
That’s really all there is to it!
If you’ve struggled with writing your own content and would like to try your hand at content curation.
If you’re a WordPress user (or want to be) then here is a great plugin you can use for content curation.