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Banner Advertising vs. PPC 

 August 10, 2018

By  Jim Daniels

Banner advertising has been around a long time.

It was here way before Pay Per Click (PPC) advertising, and it’s no big news that PPC is the new dominant advertising tool for many businesses.

After all, PPC is laser focused and very direct in working to draw a very specific customer type to your site.

Banner advertising has been described by some as being akin to the dodo bird. In essence the feeling among some is that this kind of advertising is nearing a point of extinction and may be remembered with warm fuzzies, but may not be missed.

However, take a quick trip around some of your favorite websites and you will find all kinds of banner ads. The fact is, small and large businesses alike,  continue to develop and use them.

Do they know something you don’t?

I think what some of these businesses do know is that banner advertising can still be quite effective.

Effective banner advertising really comes down to where you advertise, and your banner ad development.

Where To Run Banners

Of course, if you run a website or blog, there is no better place to use banners than on those web properties.

You can post banners to advertise your own products and services, as well as affiliate products and services. Additionally you can sell banner ad space to your visitors if you want.

You’ll see examples of both types of banner ads on this blog right now.

The use of banner advertising on third party sites can also be effective. It can be nearly as targeted as PPC, especially if the visitors at the sites you select match your demographic.

That’s because banner ads can help the visitor visualize something more than PPC text, and that’s when they have ability to generate a better Return on Investment (ROI).

If you’re looking to run some banners on third party sites, start with sites you know, in the niche you work in. You can find some good deals when contacting the sites directly.

You can also use banner ad networks that serve up your ads on multiple sites.

The best banner advertising platforms to start if you are a small are…

Banner Ad Development

Creating effective banner ads is not that difficult. If you have no interest in making your own banners, you can simply outsource the banner ad development to a place like fiverr.com or other outsourcing sites.

If you want to save money and make all your banners yourself, I recommend the Easy Ad Wizard banner creator. It is web based so there is no software to download.

Also, it is template based so you can simply select a template that is proven to be effective, then change the wording or images to suit your needs.

Here are some banners created with the Easy Ad Wizard so you can see the quality first-hand…

So, to recap – banner advertising still works in 2018, and can even be a more cost-effective traffic solution than PPC, with it’s rapidly rising costs.

The only way to find out if banner advertising is the best fit for your advertising dollar, is to try it!

With banner development now being so simple, why not create a few banners, add them to your website or blog, and try a few trial banner runs!

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About Jim


I gave up a life of jobs in 1996. Since then I've been earning a living online. I write books, create software, license info-products, affiliate marketing, build membership sites, design websites and more. I prefer this over my old lifestyle of getting up early, commuting to work, coming home to have a few hours for my family and living for the weekends. Now every day is a weekend. I work when I want and answer to no boss.

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