Why People Almost Always Make Money With Email List Building…
Every marketing guru and their cousin spouts it over and over… the money is in the list, the money is in the list.
And if you’ve read my ramblings over the last 19 years online, you know that I agree.
So why do so few people build their own email lists?
It comes down to a few factors really…
For starters, it takes a little work and a little time to build an email list. You need to set up an autoresponder account, get a good freebie to give away, put a sales funnel in place. You know, work. A solid days worth at least.
Then you need to drive traffic and be patient as your list grows.
Time and patience. Two things 90% of online marketers don’t have.
But for the few who do… well, the payoff is almost always huge.
That’s because list building gives you the means to contact an ever-growing pool of highly-interested leads and customers – which is a huge asset on your journey to getting profits and sales. Yes, make no mistake, email marketing is one of the most profitable types of marketing available in the world.
Just take a look at the statistics:
- E-mail marketing has a ‘return on investment’ of 4,300%
- 91% of web users check their e-mail AT LEAST once a day…
- When surveyed, companies rate e-mail marketing as being more profitable than: PPC advertising, content marketing, affiliate marketing, display advertising, mobile ads, social media marketing or direct marketing!
- 66% of US consumers above the age of 15 say they have made purchases as the direct result of an e-mail campaign… 1/3rd of consumers say they open e-mails based on the heading alone!
Perhaps the most outstanding of these figures is that amazing ROI (return on investment).
How can e-mail marketing possibly net you 4,300% returns? Of course the answer all comes down to the incredible low entry price. Building a list costs you very little as you will see – but because you’re communicating personally with an audience that wants to hear from you, the conversion rate is very high.
There are other ways you can perform e-mail marketing of course, with the most popular being the use of ‘solo ads’ – adverts that you send to existing lists. Otherwise you can simply gather e-mails from various sources and create a list that way that you can contact ‘cold’.
In every case though, using proper list building techniques is by far the preferable scenario. Why? Because it means that the readers will have actually given you their e-mail addresses.
This creates a subtle but VERY powerful psychological shift. Instead of being annoyed to hear from you, they will be expecting to hear from you.
When they see your name in their inbox it will spark recognition and they may even then be excited to see what you have to say. What’s more, they will have read your website or they will have seen you on social media – already you will have then demonstrated yourself to be a good authority on your subject and you’ll already have demonstrated value to that audience.
Additionally, because you’re not contacting your audience through another platform such as Facebook, you completely control the relationship and there is no way that changes from above can cause you to lose your contacts.
Once you’ve done this and you have built a large list of people who are genuinely interested in what you have to say, the next step is to then monetize your mailing list and to get your readers to become customers.
You don’t do this right away though – this isn’t a simple matter of sending a message out and begging everyone to buy your product. Instead, you need to think carefully about how best to approach your list, how to establish a relationship and a rapport with them and how to get them to look forward to your messages and to trust what you have to say.
This is the other BIG advantage of building a mailing list – it allows you to reach your audience right in their inbox at any time of day with a personalized message. This personal touch then has potentially a much greater chance of getting them to where you want them to be psychologically.
The absolute masters of email marketing will use a sequence of e-mails that gradually builds anticipation for their product, that develops and establishes trust and that then eventually hits home with a highly converting sales letter.
Here’s the bottom line. If you want to make money online and you are not building a list, you’re crazy!
But it’s never to late to get started. Download this complete email list building tutorial called List Authority right now and get started. It shows you how to build an email list of 1000 subscribers in 30 days. It also comes with full PLR so while you’re building your list you can make money helping others do the same.