Should You Automate Your Social Media Marketing?
This week I got my hands on a new social media automation tool.
You know, one of those tools that does all the heavy lifting for you by automating your social media campaigns.
I’m talking about a hands-free tool that creates images, overlays inspirational quotes, and posts them regularly to your social media accounts for you.
In the process of testing it out, it got me thinking… is social media marketing really worth the effort? Is automating your social media marketing ethical? And most importantly, does automated social media marketing really work?
Today I’ll answer those questions one by one…
Is social media marketing really worth the effort?
Well, it all depends on your perspective. From a business standpoint, you can’t argue with these facts…
Nearly every large company has an established social media presence on Facebook, Twitter, Linkedin and even Pinterest. That’s no accident. These companies know the value of social media when it comes to online marketing.
- Social media builds their brand.
- Social media gets them website traffic.
- Social media gets them more subscribers and customers.
- Social media gets them better search engine ranking.
- I could go on and on, but I think you get the point. Social media increases business.
But what about automating the process? Is it ethical?
Well, let’s look at how most of those big businesses handle social media.
They hire social media consultants and managers to run their campaigns. Some employ large staffs of social media workers to get their message out daily.
Many companies spend thousands of dollars a DAY building their social media presence.
That in and of itself is a form of automation, wouldn’t you agree?
But as a small or home business owner, you probably cannot afford to hire social media consultants and managers. So that leaves you with a choice… You can do it all yourself, spending literally hours a day trying to compete with companies that have deep pockets.
Or you can use little to no social media marketing in your business. However, you must realize that if you have virtually no social media presence then you are missing out on a lot of potential income.
That leaves you with using technology to fill the gap.
In the past I’ve had success with social media automation tools such as AutoPixar – but I always find myself failing to use it often enough. Mostly because I have to create the posts one at a time and even have to do some limited design work.
This week I found a new tool called Socimattic and I have been testing it out. Socimattic is the first social media automation tool that literally does everything for me.
It’s a little tricky to explain the level of automation involved so instead I’ll show you. Here’s a peek inside my account as set up a campaign…
As you can see, after just a few clicks, virtually anyone can have thriving social media accounts on Facebook, Twitter, Linkedin and Pinterest.
So, is this ethical? Well, if I spam the crap out of my accounts probably not. But if I use it responsibly, how is it different than hiring a bunch of interns or social media managers?
I mean, they would be sitting at a computer creating images, finding inspiration quotes, overlaying them onto the images, then posting them to my social media accounts. Everything that Socimatic is doing but without the hefty costs.
Which leads me to the final question, does social media automation work?
Well, probably not as well as hiring a team of consultants and social media managers. But it DOES work. I know because I’m using Socimatic myself. Of course I use it responsibly.
I don’t go overboard and I manually look at each image before it goes live, and weed out any that are not on target with my audience. I can also use it to create my own custom posts with my own images and quotes. But I prefer more automation than that.
And it is working quite well.
I am getting more interaction than ever before. My reach on Facebook is higher than ever, and I am getting fresh traffic. I am growing my brand at least a little each day, by overlaying my logo on to my posts. Hundreds of people are seeing my posts daily now, compared to a few dozen a week before.
In fact, I’ll admit that before Socimattic, I was pretty much a social media failure. My accounts pretty much sat dormant other than the weekly posts that automatically posted via my blog. I’ll even go out on a limb and say that without social media automation I would have virtually no social media presence at all.
So yes, from my small, home business perspective, social media marketing is worth it, automation is ethical and it works. Of course, you’ll have to try it yourself to see if it would work in your business or niche. But my guess would be yes. In fact, I can’t think of a single niche where this wouldn’t help.
Which leads you to choose from one of the following three options…
- Handle all your social media yourself by posting to multiple accounts daily
- Hire a social media consultant or manager to handle it
- Use an automation tool such as Socimattic (you’ll find a coupon code at that page for the biggest discount possible)
Whichever road you choose, just be sure you don’t skip social media marketing altogether. It’s a lesson I learned along the way, as one of the slower marketers to adapt to this medium.