Why I don’t use Leadpages, Clickfunnels, Instapage or OptimizePress
With the release of Leadpages, Clickfunnels, Instapage and OptimizePress 2.0 over the last few years, creating a web based sales page has gotten a lot easier.
So when I needed a new sales letter solution for my next project, I decided to see which of these was the best solution. I knew I needed a sales page creation tool that was easy to use and created modern style, high-converting, mobile optimized sales pages.
I started my quest for the right solution by visiting the sales pages of a handful of hot-selling products, to see which of these sales page builders they were using.
That research was easy enough, I just went to the JVZoo marketplace and clicked “top sellers.”
Then I visited each sales page and viewed the html source of the page to see what solution they were using. (If you’ve never done that, you just right click on a blank area of the web page and select ‘view page source’. After that it’s as easy as looking through the code.)
Within a few minutes I had a short list of three of the most common sales landing page solutions being used by top sellers.
They were Leadpages, Clickfunnels and Instapage.
So I got to work and carefully reviewed all of these solutions. I read reviews, I watched videos, and spent about a half a day going through all the features. And they were all awesome, easy to use solutions that churn out really good landing pages.
But I decided not to use any of them.
Why? Because they all have monthly or annual charges and they are not cheap.
But I am.
I like to keep my business expenses to a bare minimum. Hosting, autoresponders, domains — just the essentials. And maybe a bit more for a new tool, plugin, plr, etc. each month. That’s about it.
So I decided to try another route. Rather than a SAAS (software as a service) solution, I figured I’d see if there was anything comparable for WordPress. Since I do most of my sites in WordPress nowadays, I figured maybe there was a theme or plugin that could do most of the stuff those sites did.
Overall, I wanted simplicity. That meant pre-built templates I could just plug my content into. But the result had to be awesome or I wasn’t interested.
The first WordPress solution I found being used quite a bit was Optimizepress.
The sales pages created in Optimizepress were very good, comparable to those saas sites, and it was a one time purchase. But it was still a but pricey for my taste, at $197 for their 10 site package. Plus, I used OptimizePress Version 1 for my last project and while it performed admirably, a security vulnerability got my site hacked and it was a time-consuming and costly fix. That came to mind as I was researching their new version and I decided to keep looking.
Then I found a WordPress plugin that I fell in love with immediately.
It came with 122 pre-built templates for sales pages, optin pages and more. The templates are fully mobile responsive, modern and high-converting. And at just $67 for a one site license and $97 for unlimited sites it is quite a deal. Pay once, not monthly. Now that’s what I’m talking about.
The plugin is called Thrive Landing Page Builder. (Yes, that’s my affiliate link, but I only recommend things I really LOVE! And Thrive Landing Page Builder it’s very, very slick.)
But rather than write all about it, here’s a video from the creator Shane Melaugh, who shows you exactly how to build a sales page with his plugin…
Did you see all those cool features? Everything is drag and drop simple. Headlines, video, countdown timers, pros/cons lists, order buttons, you name it, it has it. And it’s a plugin that works with virtually any theme. I love that. So I’m using it for all my future sales pages.
If you’re planning a product release anytime soon and want an up-to-date, high converting sales letter, grab a copy of Thrive Page Builder for yourself! I promise, you’ll love it.
UPDATE: Here’s the sales page I created with Thrive. It is converting at 8% so far and the feedback has been awesome!