Coaching 101: Getting To The Root of the Problem
“What you seek is seeking you” ~ Rumi
I love that quote. To me it means that your goals are all attainable, simply because you dreamed them up.
Let’s look at that from an info-marketers perspective…
If you’re selling info-products or services online, even as an affiliate, you’ll find people coming to you for help. You’re seeking success online, and others are seeking your guidance. Simply helping them, forces you to take another step toward success.
No matter what niche(s) you focus on, that makes you a coach of sorts. And if you really want to help people, you need to know how to get to the root of their problems. I’ll show you how to do that today.
While it sounds challenging, there is a simple three step process that you can follow. In fact, when you follow this process you can not only solve problems for clients, you can solve your own problems as well.
Here’s an example…
Let’s say you are in the IM (Internet Marketing ) niche. You promote IM products and services of your own or as an affiliate.
One day you get an email from a fellow named Joe. Joe bought one of your info-products a few weeks ago and he’s struggling to making money online. He is stuck and is asking for your help.
Your first thought is usually to offer a quick solution to the problem. Maybe all Joe needs is a system such as a product, a sales funnel and traffic strategy. So you help him get that set up. A few months go by and he emails you again, telling you he has not had any sales.
Now it’s time to dig a little deeper. Because sometimes the problem is a little deeper. And you have to find the root cause of any problem if you truly want to help someone. So, how do you go about that?
Well, you need to dive into their thought process a little.
Believing, Thinking & Acting
There is a specific process that people go through when they exhibit behaviors. It is the belief-thought-action cycle. Understanding that cycle can be the key to solving their issues, because often, a behavior that is destructive is linked to a belief that is driving it. You have to work your way back through this cycle in order to find out where a specific behavior or action comes from if you want to help your clients overcome these problems.
Actions: Actions seem like they are simply choices that we are making at any particular moment. But that’s actually not the case at all. In fact, most of the behaviors we have and the actions that we take are already predetermined because of our thoughts.
For example, in Joe’s case, he never set up his own affiliate program like we recommended. We gave him the entire strategy, all the tools and even showed him how powerful it could be. Yet he did not take this crucial step. So as his coach, we need to have to look at the thoughts behind this action, or in this case his inaction.
Thoughts: The thoughts people have are actually what drives their actions — or inaction.
For example, when you ask Joe why he didn’t move forward with his affiliate strategy he explained that he didn’t think anyone would sell his products for him. He thought it would be a waste of time to even try. Those thoughts drove him to inaction.
Now we got to the third level, which is asking Joe why he thinks that? In other words, you need to find out where thoughts come from — the root of the problem. Joe’s beliefs…
Beliefs: You can actually trace nearly all behaviors all the way back to the beliefs that a person holds.
In the case of our example, Joe had the belief that his product was just not good enough to compete with other products on the market. He made this assumption because his product was made up mostly of private label rights components and wasn’t 100% his own creation.
That’s where you as a great coach would explain that countless PLR type products have made thousands and thousands of dollars for the publisher. And they help thousands of happy customers in the process. You go on to explain that in order to help the most people possible, Joe needs to take action and promote his product through an affiliate force.
He needs to forget about the competition and what others are doing and get is product out there. Make contacts with potential JV partners, grow his network and move forward.
Fast forward to a year later, Joe is now a successful online marketer that has a large network of affiliates promoting for him. In return, he promotes for them, is regularly on JV leaderboards and is earning an impressive income online.
All because you took the time to help him figure out what his limiting beliefs were.
Do you know anyone who is stuck in neutral in any aspect of life or business? Maybe it’s yourself? If so, it’s time to step back, evaluate Actions (or inaction), look at the Thoughts behind them and then take a close look at the Beliefs at the root. Then simply decide if that particular belief is something that needs to change or not.
You may be shocked at how effective this little strategy is. I know, because I use it on myself whenever I hit a rut, and it always takes me in a new and exciting direction.
Sidenote: If you enjoyed this advice, you may like the new site I just setup at ezBizCoach.com – it shows you two legitimate ways to cash in on the booming coaching industry — whether you want to coach or not.