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"Real Email Excerpts"
By Jim Daniels
Time for another peek into my email. Today's "email
excerpts" include the inside scoop on...
How
and where to submit articles
How
to process ebook sales
Ezine
delivery options from cheap to simple
How
to start an online business and what to sell
REAL EMAIL #1:
From: Artie L.
Subject: Where to submit articles
Jim, I've just begun to write and submit articles to ezine editors in hopes of drumming up
some traffic to my stock market advice site. So far I've submitted just two to a handful
of ezine editors, and I can see that this strategy really works! It's helping me get site
visitors and grow my own ezine list rapidly. Now I'd like to send my articles to more
editors but I need a list. Can you help?
jim@bizweb2000.com wrote:
Dear Artie,
Glad to see you taking advantage of an excellent internet marketing strategy. The best
thing about submitting articles is that it costs you nothing except time -- and it really
works if you write informational articles designed to help each editor's audience.
Now it's time for you to step up your article submission campaign. You do this by
submitting articles on a monthly basis to your own growing list of ezine editors.
Your next step is to visit a few ezine search engines and search on keywords such as
"financial", "investing" and "stocks". A few great ezine
search engines are at http://www.ezineseek.com
and http://www.e-zinez.com. Once there, start
gathering a list of editors in your target area. Be sure to get the editor name and email
address and whether or not they accept articles.
Next you'll want to get to know each editor you plan to submit to. For this reason, steer
clear of the typical "Dear editor" submissions. You can address them personally
each time you submit by keeping your editor contact list in a program such as Swiss Army App.
With this program you can grow, manage and mail to your list personally. All the big
internet marketers use email merge tools to stay in touch with contacts personally. It
just makes sense when trying to stay in touch with growing lists.
This should help you get your article submissions into full swing. Just remember, don't
overdo it. An article submission or two per month is plenty. Many ezine editors get a
dozen a day, so make yours stand out by personalizing the subject line in addition to the
message itself.
Thanks again for writing.
Best regards,
Jim Daniels
REAL EMAIL #2:
From: Martha M.
Subject: How do I setup to sell an ebook at my site?
Jim, I'm finishing up my ezine and want to sell it along with yours at my site. How do I
set this up?
jim@bizweb2000.com wrote:
Thanks for writing Martha. Here's a simple explanation of how that is done...
For starters, you would upload the .exe, pdf or zip files (your finished e-books) to a new
directory at your website, then password protect the directory. Next, you would set up a
username and password to access that directory. (I host my site at Virtualis and password
protecting a directory is as simple as a few clicks through a web-based interface, with
other hosts it can be a bit more difficult.)
When someone buys your ebook, this password protected URL along with username and
password, is then included in the email message to your customer. You can send this
"delivery" email manually or automatically if you plan to use real-time credit
card processing.
Okay, did I confuse you yet? I hope not! It's really not as tricky as it sounds. For more
details on the e-commerce process, you can read the following two articles...
ecommerce article 1
ecommerce article 2
Regards, Jim
REAL EMAIL #3:
From: Candice C.
Subject: Delivering my e-newsletter
Well Jim, I've taken your advice and started offering an email newsletter at my site. So
far I have collected 390 email addresses. Now I'm ready to start with my first issue.
Can you tell me the cheapest way to deliver my e- newsletter? Also, as my list grows, what
are the best ways to "scale up" my delivery methods?
jim@bizweb2000.com wrote:
If your list is still very small and you want to try managing/mailing to it without paying
a penny, here's how...
- Get Eudora email program from www.eudora.com - it is
easier than Outlook for this task.
- As new subscribers sign up, use Eudora to filter the incoming subscribe messages into a
separate mailbox.
- Before you mail each issue, open the mailbox where all your new subs are and select all
messages. Next, click "special" and then "make address book entry".
(name it by date)
- Then you'll find all those addresses under one listing in your address book.
- Simply open that listing then click BCC and all the addresses will be in the BCC (blind
carbon copy) field of a new outgoing message. Next paste in your newsletter, a subject and
a "to address", then send.
As you can see, this can get time consuming as your list grows, since you'll have to do it
multiple times and wait for each list to mail out.
This method is also subject to your ISP -- some will not allow BCC recipients totaling
over 25. Check with them.
You may also want to get a free demo of Juggler,
a tool that can help you manage your list as it grows, including merging two lists,
subtracting one from another and purging duplicates.
Yes, this ezine management and delivery method is more time-consuming than others but it
is virtually free. And it works. I used this simple method even as my list grew past a few
thousand subscribers.
Once you get to a few thousand subscribers delivering manually can be time-consuming. To
scale up your email list management and delivery you can do one of two things. You can get
a script installed at your site or use an email list service.
A script like SubscribeMe found at http://cgi.elitehost.com
automates just about everything and is a fine solution until your subscriber base
grows to several thousand.
Once you hit the 6, 7 or 8 thousand subscriber mark, you may find that many script based
solutions become troublesome. Your next scale up move would be to use the services of an
email newsletter hosting company. There are plenty available on the web and although this
is more costly than the previous solutions it's the way to go when your list gets large. I
use a company called SparkList and their service
pretty much does it all for me.
Well, I realize this was quite a long reply but I wanted to cover all your bases. Have fun
publishing!
REAL EMAIL #4:
From: William D.
Subject: How to start and what to sell?
Hi Jim,
I'm taking the plunge! I've managed to sacrifice three hours of TV time every night and
found 15 hours a week to start my own business online. Please help me get started! I've
watched you for a few years and if anyone can help it is you! What's the best way to get
started and what should I sell?
jim@bizweb2000.com wrote:
Hi William,
Good for you. I started the very same way. I missed Seinfeld on Thursday nights but it was
sure worth it. ;-)
Anyway, I'd like you to download my free book - it will
give you lots of the information you need to get started. (The price is right too... free!
Once you decide on a product, service or opportunity spend some time at our private site and give some serious consideration
to joining. When it comes to growing a business online (especially from scratch) you won't
find a single source for better assistance.
Good luck William. And remember, I'm always here so don't hesitate to contact me when you need more guidance. (And that goes for the
rest of you reading this right now!)
Best regards, Jim Daniels
Webmasters and Ezine Publishers:
Free professional content - pre-licensed to you...You are invited to use any or all of these internet marketing
articles in your publication or website. The only requirement is the inclusion of the
following, after each article...
* Article by Jim Daniels
of JDD Publishing. Jim's site has helped 1000's of regular folks profit online. Visit http://bizweb2000.com for FREE "how-to"
cybermarketing assistance, software, manuals, web services and more. No time to visit the
site? Subscribe to their Free, weekly BizWeb E-Gazette: mailto:freegazette@bizweb2000.com
Note: If you are an associate publisher/reseller of our book, Insider Internet Marketing, we encourage
you to change the URL in the above resource box to your associate publisher URL. |
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