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BizWeb eGazette is an Internet Marketing publication from Jim Daniels of JDD Publishing Co. -- as seen in Opportunity Magazine, Inc.'s 301 Marketing Ideas, Wealth Building Magazine, Six Figure Income, ZDNet and more...




















         November 16, 2007            Circulation: 150,202             Submit URL           AddThis Social Bookmark Button

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In today's issue...

"Can You Imagine?"

With the holidays quickly approaching, I thought this would be a good time to give you something to think about.

Lots of gurus preach "copycat principles" to small business owners. That is, they recommend not trying to "reinvent the wheel", instead, to take a proven business model and copy it. Some go so far as to say imagination only gets you into trouble. I disagree. I think a healthy dose of imagination is essential to the success of any business...

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The average person thinks of a business person as either some kind of poker-faced accountant or the flip side, an extroverted sales person.

The popular concept of a business person espoused by the media is someone who is rather dull and linear in their thinking. They are referred to more often as "hard-nosed" and "practical." In fact, many business people themselves buy into this erroneous stereotype.

Yet imagination is the very heart of business success. While corporations themselves may appear to be based on buttoned-down rules and regulations, the entrepreneurs who started them have all, without exception, been highly creative and imaginative. Those corporations that remain innovative and progressive still retain some themes of imaginative expression.

Napoleon Hill, in his perennially popular book, Think And Grow Rich, goes into great detail about the seminal role of imagination in business success.

He talks about two types of imaginative faculties: "synthetic" imagination and "creative" imagination.

Through synthetic imagination, a person arranges old concepts, ideas, plans, and business models into new combinations. Now while nothing new is created, the new pattern yields surprising results.

For example, the modern day grocery store where customers do all the shopping themselves is now very familiar to us, and we can't even remember when things were different.

However, the original business model was to have people come up to the counter of a shop and present their list to the sales clerk who would then run around the store and fetch it for them.

Now, with the use of aisles, clear directional signing, and shopping carts, the job of a store is to keep it stocked and check people out.

In fact, even this idea of checking people out is becoming obsolete, with many stores now offering people the option to check themselves out. Thus, the customer does all the work. Pulling out and wheeling the shopping cart, selecting products, and checking themselves out, and carrying their own bags to their cars.

The result of this arrangement is that everyone is happier. The customer gets to be in control of their shopping experience and the retailer can handle many more customers.

Next, we have the creative imagination, which I'll describe after this quick sponsor break...



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Creative imagination borders on the mystical.

Here is how Napoleon Hill describes it:

"Through the faculty of creative imagination, the finite mind of man had direct communication with Infinite Intelligence. It is the faculty through which 'hunches' and 'inspirations' are received. It is by this faculty that all basic, or new ideas are handed over to man. It is through this faculty that individuals may "tune in," or communicate with the subconscious mind of other men."

An example of creative imagination is the invention of the original recipe of Coca Cola, which went on to spawn the entire soft drink industry.

So what does today's lesson about imagination teach us?

Simple. Business and entrepreneurship is far from being a game of conservative rule-playing. It is humming with imaginative ideas on how to serve the marketplace.

This aspect of business is seldom mentioned in the media and we are often mislead to believe that creative and synthetic imagination is only the domain of the artist.

The business person, especially the entrepreneur, who starts to exercise more imagination, will notice many more ways to make money, creating new channels of supply and demand for the marketplace.

So your exercise for the next six weeks is to use your imagination. Activate your synthetic imagination and look around for ideas that you can improve upon. Use your creative imagination and tune into the needs of a niche market.

You may just find yourself dreaming up a wonderful business journey...

See ya in a few weeks...
Jim Daniels
JDD Publishing Co.

Well, that's it for today's gazette. See ya in a few weeks...

Jim Daniels - Creator of ezWebBusinessBuilder - the world's first View it and Do It software for profiting from the web.

P.S. If you need ideas for a web business, you won't believe how easy this software makes it.

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Editor note: I may be opening a can of worms by including this editorial, but I feel compelled to share what is going on.

I've never cared much for politics. Perhaps because my main source of information was always my TV. Thanks to Web 2.0 (the emergence of web-based social interaction) the Internet is starting to reveal what the people think. (Isn't that far more important than who and what corporate-owned mainstream media is promoting?)

Never before have the masses had a voice like they do today, and as a result a stunning movement has emerged.

This rapidly growing movement actually cured my apathy (quite a task!) and I'm not the only one. Since last month, 798,940 people have watched this video. (Have you seen it yet?)


Do your own research. Make your own decisions. If you've had enough and want to help take back America, you can be heard on December 16th.

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