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BizWeb eGazette is an Internet Marketing publication from Jim Daniels of
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With the holidays
quickly approaching, I thought this would be a good time to give
you something to think about.
Lots of gurus preach
"copycat principles" to small business owners. That is, they
recommend not trying to "reinvent the wheel", instead, to take a
proven business model and copy it. Some go so far as to say
imagination only gets you into trouble. I disagree. I think a
healthy dose of imagination is essential to the success of any
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The average person
thinks of a business person as either some kind of poker-faced
accountant or the flip side, an extroverted sales person.
The popular concept of a business person espoused by the media
is someone who is rather dull and linear in their thinking. They
are referred to more often as "hard-nosed" and "practical." In
fact, many business people themselves buy into this erroneous
Yet imagination is the very heart of business success. While
corporations themselves may appear to be based on buttoned-down
rules and regulations, the entrepreneurs who started them have
all, without exception, been highly creative and imaginative.
Those corporations that remain innovative and progressive still
retain some themes of imaginative expression.
Napoleon Hill, in his perennially popular book, Think And Grow
Rich, goes into great detail about the seminal role of
imagination in business success.
He talks about two types of imaginative faculties: "synthetic"
imagination and "creative" imagination.
Through synthetic imagination, a person arranges old
concepts, ideas, plans, and business models into new
combinations. Now while nothing new is created, the new pattern
yields surprising results.
For example, the modern day grocery store where customers do all
the shopping themselves is now very familiar to us, and we can't
even remember when things were different.
However, the original business model was to have people come up
to the counter of a shop and present their list to the sales
clerk who would then run around the store and fetch it for them.
Now, with the use of aisles, clear directional signing, and
shopping carts, the job of a store is to keep it stocked and
check people out.
In fact, even this idea of checking people out is becoming
obsolete, with many stores now offering people the option to
check themselves out. Thus, the customer does all the work.
Pulling out and wheeling the shopping cart, selecting products,
and checking themselves out, and carrying their own bags to
The result of this arrangement is that everyone is happier. The
customer gets to be in control of their shopping experience and
the retailer can handle many more customers.
Next, we have the creative imagination, which I'll
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"Through the faculty of creative imagination, the finite mind of
man had direct communication with Infinite Intelligence. It is
the faculty through which 'hunches' and 'inspirations' are
received. It is by this faculty that all basic, or new ideas are
handed over to man. It is through this faculty that individuals
may "tune in," or communicate with the subconscious mind of
An example of creative imagination is the invention of the
original recipe of Coca Cola, which went on to spawn the entire
soft drink industry.
So what does today's lesson about imagination teach us?
Business and entrepreneurship is far from being a game of
conservative rule-playing. It is humming with imaginative ideas
on how to serve the marketplace.
This aspect of business is seldom mentioned in the media and we
are often mislead to believe that creative and synthetic
imagination is only the domain of the artist.
The business person, especially the entrepreneur, who starts to
exercise more imagination, will notice many more ways to make
money, creating new channels of supply and demand for the
So your exercise for the next six
weeks is to use your imagination. Activate your synthetic
imagination and look around for ideas that you can improve upon.
Use your creative imagination and tune into the needs of a niche
You may just find yourself
dreaming up a wonderful business journey...
See ya in a few weeks... Jim
JDD Publishing Co.
Well, that's it for today's
See ya in a few weeks...
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Editor note: I
may be opening a can of worms by including this editorial, but I feel compelled to
share what is going on.
I've never cared much for
politics. Perhaps because my main source of information was
always my TV. Thanks to Web 2.0 (the emergence of web-based
social interaction) the Internet is starting to reveal what the
people think. (Isn't that far more important than who and
what corporate-owned mainstream media is promoting?)
Never before have the masses had a voice
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This rapidly growing movement actually cured
my apathy (quite a task!) and I'm not the only
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Do your own research. Make your own
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