|"Are these three recent trends
killing your website?"
Have you been doing business online
for more than a year? If so, you need to know about a few trends
that are affecting your website. And if you're new to web
marketing, this tip will help you as well.
I recently added statistical tracking to a few of my web pages
and the stats revealed some interesting trends I was not fully
aware of. Today I'd like to show you my stats and explain why
they reveal such an important facet to your web marketing
success (or failure).
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It seems that over the past year or so, technology has brought
about a few trends that many webmasters are not keeping up with.
Below is a sampling taken from my last 2000 visitors during
February 2003, which will reveal these trends. This is fresh
statistical data so visitors to your site would likely resemble
this sampling as well.
Trend #1: Monitors Are Getting Sharper.
Is your website ready for this change that is already in full
swing? Do you even know what your site looks like from different
This trend is all about screen resolutions. Here are the stats
showing what resolution my website visitors have their monitors
1. 800 x 600 pixels: 52%
2. 1024 x 768 pixels 36%
3. 1280 x 1024 pixels: 4%
4. 640 x 480 pixels: 3%
5. 1152 x 864 pixels: 2%
6. 1600 x 1200 pixels: 1%
7. Other Resolutions: 2%
Just a few short years ago, 640 x 480 pixel resolution was
leading the pack. But the old 15" crt monitors seem to have been
relegated to the junk pile. Just 3% of my visitors use them.
Even 800 x 600 resolution, leader of the pack just a year ago,
is slowly losing ground to better quality monitors. I suspect
the recent surge of LCD monitor sales, with their sharper
resolution is the reason. (I just got one myself!)
And if you have not seen your site with high resolution, you may
be surprised at what it looks like. Remember, all your sites
need to appear professional from AT LEAST these two resolutions
which some 88% of visitors are using these days...
800 x 600 pixels: 52%
1024 x 768 pixels: 36%
To view your website with different resolutions, you can try
right-clicking on any blank area of your desktop. Then click
properties to bring up your display settings. Under the settings
tab you can adjust the screen area settings. If your monitor is
older, it may not be able to gear UP to the higher resolutions.
But you can certainly give it a try.
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Trend #2: What Browser War?
Do you know which browser(s) your site should be optimized for?
Well, it seems the browser wars of the late 1990's are all but
over. Sure, there are still plenty of die-hard Netscape users
and a few other browsers such as Opera have gained a small
market share, but my stats tell the true tale. Microsoft's
Internet Explorer browser is the most widely used. In fact, the
margin is not even close. Here are the stats showing which
browsers my visitors are using...
1. Microsoft: 93%
2. Netscape: 6%
3. Other: 1%
Now keep in mind, these are just MY site stats. But it is a
sampling of 2000 or so visitors during February 2003. So what do
these stats tell me? Well, for starters, all my sites had better
look great when viewed from Microsoft's Internet Explorer
browser. If you're designing sites that look great in Netscape
but not so good in IE, you may be shooting yourself in the foot.
I'm not saying forget about the other browsers, but numbers
don't lie. Make sure your sites look great in IE and more than
90% of your visitors will have a positive experience.
Trend #3: Popup Blockers Are Here.
One last trend that has been developing, especially during the
last year, affects popups. You know those sometimes annoying pop
windows that appear when you're browsing the web? They may be
going away, slowly. While I have no hard stats to prove this
trend, I HAVE noticed a slight decrease in the effectiveness of
Why? Well it seems that many ISP's are now offering fr*ee popup
blockers which effectively neutralize these windows. This will
necessitate a change in strategies for many marketers. I myself
use a "popunder" at my http://www.make-a-living-online.com and
http://www.bizweb2000.com sites. And to date they have been a
very effective way to grow opt-in list subscribers.
But I expect the advent of these popup blocker tools to affect
this strategy adversely, especially over the next year. So any
marketers relying on popups and popunders had better shift gears
at least gradually during 2003. A good start would be to offer
your fr*ee ebooks and newsletters via a "regular" signup form
that is visible on your web pages.
OK, that's it for today. I hope you've discovered something
revealing about your website marketing campaign.
See ya in March...
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