|"Slow Sales? Here's Why?"
Every day I hear from business owners who are less than
satisfied with their sales online. And after a ten minute trip
to their website I can usually put my finger on exactly why.
No, I'm not some wizard or web sales genius. I have no crystal
ball. But I've been around the block a few times (since 1996 to
be exact) and I've sold more than a million dollars worth of
products and services right here from my home computer.
message from today's top sponsor:
- "I CAN HELP ANYONE GET MORE MONEY FAST ---
and I can prove it!"
I developed my powerful, exciting method over decades, tested it on over 50,000 astonished
people, and used it to raise an incredible $2.5 million in only 2 hours. Sound fantastic?
Then you've got to see it for yourself! Results guaranteed. Get free details and even a
phenomenal FREE MINI-E-COURSE right here.
Yet what's sometimes strange to me is that I
often find my experience and track record rarely coming into
play on those ten minute visits. The reason for slow sales at
most websites usually comes down to good old fashioned common
sense. Well, at least it's common sense to me, as well as the
"reluctant-to-buy" visitors to the problem site. But it's far
from common sense to the owner of the site.
So today I'd like to share my common sense "formula" with you.
The formula really equates to "simple reasons" I've uncovered,
that explain why a website experiences poor sales. And you can
plug this formula into ANY website, yours or a clients site, and
figure out why it's failing to meet expectations.
OK, here we go. Show me a site with slow sales and I guarantee
that at least one of the following situations exists...
1. The website APPEARANCE is sub-par.
Sure, some sites get away with a less than perfect appearance.
But that's because they make up for this shortcoming with strong
sales literature and extremely targeted traffic. But the fact
is, MOST sites that have slower than expected sales can stop
right here with this first reason. Too many sites simply lack
that professional look that gives visitors the feeling they are
at a website they 'may' be able to trust. ( I write 'may'
because that's all a website has to do with a first impression
When an uncomfortable feeling sets in immediately, because of
poor design, it is a quick click of the back button and they're
off to another site. It's really sad too, because there are
thousands of great website templates available on the web. These
webmasters could buy a template for less than seventy-five
bucks, and instantly cure their ills. (Note: I used a sixty
dollar template to design this page you are reading right now.)
Unfortunately, too many webmasters fall in love with their own
design work, no matter how little experience they had going in.
2. The sales PROCESS is confusing.
Of the small percentage of websites that get past that first
hurdle above, a large number of them miss the boat here. In
fact, if a website does not explain exactly how it can help a
visitor within the first ten seconds or so, it will lose many of
its hard-earned visitors. So why risk it? Make it clear to your
potential clients that you have the solution they are looking
for. It's the only way you'll get them to stay.
3. The sales LITERATURE is sub-par.
OK, I just hit on a great site with a clear message. This site
may be the one I've been looking for. But before I reach for my
credit card, I want the details. I want to know all the benefits
I'll get by spending my valuable time at the site and maybe
buying what they are offering.
But the sales literature I encounter looks like a rough draft!
No, I'm not just talking about grammatical errors and typos
(though I'm still shocked when I see repeated instances of these
at a site), I'm referring to a weak pitch. Sales literature that
does not excite, motivate, and instill confidence is destined to
fail. It also must be clear, concise and captivating. And a
heavy dose of credibility, expertise and security goes a long
Sound like a tall order? You bet it is. That's why sub-par sales
literature is a vicious saboteur of online sales. So unless you
have some experience writing proven sales letters, hire an
expert or take an online course. It's money well spent.
Must have computer, Internet access and ability to follow
If YOU possess all three, click to my Complimentary
web-guide and discover the step by step process of how to
make money doing what YOU want to do online.
here for Complimentary Guide
P.S. This is NOT a business opportunity. It is a legitimate
way to grow your OWN income stream online.
4. The purchase itself is difficult or unsettling.
Do you offer only PayPal purchases? Then believe it or not, many
potential clients may abandon their purchase. Nothing against
PayPal, but many customers prefer NOT to deal with extra hassles
such as signing up for a service, in order to make a purchase.
So offering ONLY PayPal could be a mistake.
And believe it or not, "shopping carts" can be detrimental to
your sales too. Unless you're selling lots of products you may
want to stay away from a full-blown shopping cart, unless it is
VERY easy to use. Instead, a streamlined ordering process such
as a single secure order form will work best. And that's based
on my own experiences. Believe it or not, many newbies have lots
of trouble with anything BUT a simple order form and they will
abandon the ordering process when encountering difficulty.
That's why you MUST make it easy for them!
It's also a good idea to put their mind at easy by clearly
explaining that your ordering process is safe and secure, and
that you value their privacy and will not share their data with
any other persons or companies.
5. Product or service offer does not reach perceived value.
If a site passes all the tests above and STILL has problems
making sales, THEN I start looking at the product or service
itself. Is it filling a niche? Is it priced right? (Testing
different price points is ALWAYS recommended, especially on the
web.) Not every product or service is an easy sell on the web.
But if there is a need and a niche, you should be able to fill
it with all the right ingredients above.
Finally, if a website gets by all five previous points and STILL
fails to make sales, the reason usually comes down to "poor
6. Poor traffic means either a website's traffic is too
LITTLE, or too UNTARGETED.
I could write for hours on this subject. For instance, I've
had webmasters tell me their traffic is extremely targeted yet
NO sales. Then after a bit of prodding they'll admit that they
made that statement because the site where they purchased their
last 10,000 guaranteed visitors told them they would all be from
related sites. What they failed to realize was that most
"guaranteed visitor" deals, such as "10,000 visitors for a
hundred bucks" means that the visitors are forced in via a popup
ad. Forced traffic is NOT targeted traffic.
Targeted traffic means having a visitor voluntarily clicking to
your site. It is traffic that comes to your site actively
looking (whether searching the web or clicking an email link or
via any other REAL click method) for a solution or answer. When
that happens, you have pre-qualified them and you may have a
sale on your hands. (If you make it through all the previous
requirements we spoke of above.)
Again, I could go on and on about targeted traffic and how to
grow it. But I won't. I'll just say this... The key is to always
evaluate your traffic. Know the exact results of every
advertising dollar you spend. That is the only way you can
continually tweak your marketing so that it includes an
ever-growing percentage of EFFECTIVE strategies.
And if you would like to get a jump on which online marketing
strategies work well and which do NOT, grab my latest book,
"Make A Living Online!" It comes with two years access to my
private site and unlimited consultations. You'll find it at page
5 of my
See ya in February... Jim Daniels
Help for new web marketers.
- How to Make a Living Online
- 1000's of Affiliate programs
|Today's sponsor #3 message:
Test Your Ad to this *Targeted* OPT In List
This is the First WEB BROWSER Based emailing system that
allows you to send to *Targeted Groups* every single Day.
But Hurry, the offer for a FR*E Membership ends very
Click here for free membership.
* Thanks for reading our opt-in only publication.
Helping more than 150,000 small and home businesses.
Advertising information and rates available here.