|Odds n Ends (Headlines, Filters,
Templates, Colors, more...)
Today I have some odds and ends I'd
like to share with you. I think you'll find a tidbit or two very
helpful to your web business.
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The response to our recent subscriber discount was incredible. I
want to take this opportunity to thank all my subscribers who
visited the site. Though I must admit the promotion did not go
off without a hitch.
It seems the rush of traffic caused a few problems with the
Clickbank link and ordering process. In fact, for the first
half-hour after the release the site was brought to its knees
and unavailable. I'll admit, I underestimated the interest in
this specialized software tool. So in case you are one of the
folks who missed out on the subscriber-only discount offer,
you'll find it
Jim on junk and email
If you promote your business with email, whether it be an email
newsletter or autoresponders, you may have noticed that filters
are zapping quite a bit of your email before it reaches its
destination. And lots of publishers are getting upset about it.
As a marketer who relies on email quite a bit, I understand why
so many publishers are steaming. Too many filtering tools zap
legitimate email, especially the larger email messages like text
newsletters. But let's face it, something has to be done about
all the junk email on the web these days. And I'd rather see
technology handle it than legislation. Since the new CanSpam law
was enacted I've seen no difference in the amount of spam flow.
How bad is the problem? Well judging from the flow of garbage
I've seen, it is still growing out of control. For instance, just a
few years ago I averaged 100 or so junk emails a day. I
now receive an average of 1200 a day. That's a lot of email to wade
through to get to 50 or so legitimate messages.
In fact, I've been forced to use a junk filter myself. But
finding a good one was quite a chore. As publishers have been
complaining, most filters block too much legitimate email.
Others are too slow or clumsy. But I did finally settle on a
Spamnix. It works seamlessly with my Eudora email
program and it is fully customizable. Of all the tools I've
tried, Spamnix filters the most junk while accidentally grabbing
legitimate email less than 1% of the time. (The good mail that
does get filtered is easy to find.) I estimate this tool now
saves me about an hour a day. And since it resides on my own
system, I control how it works. I like that better than having
my ISP filter email for me.
From the other side of the spectrum, as an email publisher,
having Spamnix on my machine lets me email my own newsletters to
myself first to make sure it gets through my own filters. If it
does, I know it will make it through most other junk mail
filters as well. And on that note, one more place I quick-check
my email newsletters before sending is a site all publishers
should visit. The
Microsoft web page shows "red-flag" email content that
Microsoft Outlook watches for so it can automatically filter
How To Double Your Way To A Million
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templates are in season...
When I think of the time I could have saved years ago while
building my sites, it gives me a chill. But "website templates"
were practically non-existent back in 1996. Today I can't
imagine building a site any other way. Have you seen some of the
website templates available on the web lately?
Last month I ran into a website offering the best quality and
variety of templates I've seen to date. And there are designs
for just about any kind of business.
The site is just another example of the rising quality of
website templates available today.
Actually, I loved Joann's templates so much I purchased a few
myself for new sites I'm building. I also purchased master
these outstanding designs so my Make A Living Online members can
download them at no cost. (Members just
log into the companion site and look for the link on the
main page.) These templates offer the fastest path I know to
having your own top-notch professional website. (If you're not a
member of my Make A Living Online site,
get details and join today and you'll still qualify for
those $420 worth of templates!)
Unsure of the colors to
use at your website? Read this...
The last issue of the gazette generated some great feedback.
More than a few marketers were shocked see what their sites
looked like from different screen resolutions (If you missed
that issue you can read it
here.) One marketer wrote explaining how his sales jumped
immediately after fixing his site. Another did further testing
and discovered that the colors he was using was hurting his
sales. John Gleason of www.ssgus.com wrote that after extensive
testing of different website colors, his results have been
interesting and begun to pay dividends. At John's gaming related
site the most popular color seems to be green. This color
created more orders than any other by far. He also found the
best colors to use besides green were orange, yellow and in
smaller amounts black and red. Dark text on white background or
a light colored background definitely created the most orders.
John also increased his hits per session by adding Microsoft
type drop down menus on the top and bottom of each page. If you
have a site with lots of pages, you may see improved traffic
flow by doing the same.
Pay sites are in...
Have you noticed that more and more online content publishers
are charging admission for their hard-earned and valuable
research? Yep, private membership sites are growing in leaps and
bounds. In fact, I'm a member of a few paid sites myself. I also
operate my own private site where I share my best Internet
marketing resources. So why are more and more publishers using
this model? For a few reasons actually....
Publishers are discovering that all the freebie-seekers on the
web are NOT their bread and butter. More income is garnered from
web users who are willing to pay a nominal fee for top-notch,
specific information. Rather than do research themselves,
serious businesses and individuals are happy to pay a little to
save time and money. What's more, solid content providers can
easily put their content and research behind locked doors, by
adding a simple password protection script to their site so they
can sell access to their best stuff.
The script I use at my member area is a solution called Password
illmatic.net. Creator Carlos Foster installed the script on
my server in an hour or so, (at no charge I may add) and it is
completely automated. His clever script automatically removes
expired and abused accounts, sends personalized email messages
to members, and comes with complimentary installation and
responsive tech support. If you're considering a private site of
your own, I highly recommend PA+.
OK, that's it for today. I hope you've discovered something
revealing about your website marketing campaign.
See ya in April...
P.S. How Often Do You Find Yourself Saying: "I Wish I Knew How
To Make My Living from the Internet." (There really is no
lifestyle like it, unless you were born into riches.) I can show
you how to...
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