|Will Your Web Business Yield Fruit?
With Springtime arriving again in
the Northeast section of the United States, I've managed to
break free from my computer and get my hands dirty. And in the
process of planting a few new fruit trees in my tiny orchard I
noticed some remarkable similarities between this hobby and my
I never noticed these similarities until this year, but they are
truly remarkable. If you are trying to grow an online business,
you'd better take note of them.
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Read the following directions for successful fruit tree growing.
I'll show you how the same principles apply to your business,
with the "TREE" being your business and the "FRUIT" being the
"WEALTH" your business yields.
"How to grow a fruit tree
that yields rich, bountiful fruit."
Step 1: If you've never
grown a fruit tree successfully, read the directions carefully!
Of the first five original fruit trees in my orchard, only two
have yielded fruit. That's because instead of gathering all the
information needed first, the gardener who planted them did so
hastily. I'm sure he could just taste that fruit! So he dug a
few holes and stuck those trees in the ground. He had no idea
that there were certain things he needed to consider first. Had
he taken his time and researched properly, the trees would have
yielded lots of fruit by now.
Unfortunately, too many new business owners do this with their
business. They try to go it alone when they have no idea how to
proceed. All they have to do is get in touch with someone who
has accomplished what they want to do and get their best advice.
If that means buying a book or two, then so be it. A few wise
investments will go along way toward yielding rich, luscious
fruit. And it's much easier than starting a new tree every few
Step 2: When planting
your tree, be sure the roots are set properly.
Your business needs solid roots too. If you plan to run your
business from home, start out by going to your local town
offices and checking on licensing and zoning. Chances are you
will not have to do more than fill out a form and pay a small
fee. But you're better off starting out correctly from the
start, so you don't have to worry about it later.
Also be sure when selecting a name for your company and your
products, that the names are not already taken. Do a trademark
search on the web before making anything official. The last
thing want to do is have to pull up those roots after they are
established and start all over again!
Step 3: Regularly prune
branches as necessary.
Pruning your tree during the first 4-5 years is very important
in defining the future form and structure of the tree.
A business needs pruning too. Each branch that grows from your
business needs to be carefully monitored. These new branches of
your business represent new products and services you add to the
mix over time. They may be yours or they may be carefully
selected affiliate products and services. As they grow, you must
take time to measure their results and snip off the branches
that look weak or die. Only the strongest branches should be
left to grow. That is where your best fruit will come from!
Step 4: Water and
fertilize regularly. Without regular water and fertilizer,
your tree will not reach it's full potential and may not yield
Do you feed your business regularly? Far too many small business
owners spend little if any time and money doing that. Yes, I'm
referring to advertising and marketing. That is the only thing
that can make your business grow. If your fruit has been small
or sparse, it could be a lack of water or fertilizer. Your
business needs a constant dose of marketing and advertising.
Make this a top priority if you want rich, bountiful fruit year
in and year out.
Step 5: Be Patient.
Fruit does not always come the first year.
But it sure tastes sweet when it does arrive.
In business too, it takes time for your efforts to pay off. If
you give up too early and stop nurturing your business,
regularly pruning, watering and fertilizing, it will never yield
fruit. So rather than concentrate on the fruit itself,
concentrate on doing everything necessary to keep your business
growing. Before you know it you will see the fruits of your
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