30-Second Marketing Plan"
Are you planning a new website?
Do you already have a site up and running?
If so, you need to know this "30-second marketing plan".
Web surfing is a fast-paced activity. Some surfers (including
myself) surf through an average of 10 websites in a five minute
span. Yikes! That leaves each site about 30 seconds to reach the
three objectives EVERY business website should be after...
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1. Immediately instill confidence
in each visitor
2. Give an irresistible reason to stay BEYOND 30 seconds
3. Start a lasting relationship
Accomplishing all three of those objectives in that tiny time
frame is essential to your success online. Here's exactly how
your website can reach all three objectives in less than 30
#1: How to immediately instill
confidence in each visitor...
The very first thing a visitor to
your site does is form an opinion based on what they see. This
means you MUST imprint a unique and positive image in your
visitors' minds immediately. You do that by showing off
an "attractive" home page.
C'mon, "attractive?" What is this a beauty contest?
Well, sort of. You see, a HUGE percentage of visitors judge your
entire business within the first 10 seconds of visiting your
site. If they are presented with a handsome page that loads
quickly and looks professional, they may be compelled to stick
around. (At least long enough to see what's in it for them.)
Think about it like this... How many times have YOU clicked away
from a site even before it finished loading? Yeah, that's what I
thought. Me too. Web surfers looking for something in particular
not only want the right info, they want it from the right
source. If your site looks like it was designed by a 12 year
old, you're in big trouble.
And no, you do not need fancy graphics, java and the like. Just
make sure your home page is a place that YOU would be instantly
impressed by. You do this with a professional logo, a crisp,
fresh look and simple navigation links.
Unfortunately, most new webmasters cannot design a website that
is professional and attractive. So instead of putting up a
lackluster website, their best solution may be to be buy a
business site template. Here's a site that offers low-cost and
Oh yeah, and if you are hosting on one of those free sites, GET
OFF and get your own domain name. Free hosting will kill a
website before it even has a fighting chance.
If your company won't spring for it's own domain name at just a
few bucks a year, your potential customers will think twice
before they buy from you. Scratch that - most wouldn't even
consider buying from you. Plain and simple.
If you are serious about doing business online, get a domain and
web hosting package. If you need help
deciding on a domain name, click the domain button at that link.
You'll find a free tool to help you locate a keyword based
domain that fits your business.
#2: How to give your
visitors an irresistible reason to stay past 30 seconds...
Once you have pleased them with your professional look, get
right to the point -- give them a reason to stick around.
You do this by making it glaringly obvious how your site can
help them. Remember, they probably came looking for
something in particular. If they are forced to "search" for how
your site may help them, it's too late, they're gone.
You can pull this off by displaying a few lines of text
prominently, where your visitors will see it right away.
Here are a few examples...
"This site has helped thousands of webmasters design a
professional website. Come inside and learn how to design your
own site now."
"Do you need advice selecting stocks? Put our 10 years of
experience to work for you. Browse our past picks and current
And my own text which appears in the first two seconds my
bizweb2000.com site loads...
"I've been making a living online since 1996. I'll help you
do it too..."
Sit down and think about how your site will help
your visitors -- then make sure you tell them right away.
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#3: How to start a
lasting relationship with your site visitors.
The single most effective way to hang onto your visitors is to
give them a gift and get their email address in exchange.
Hey, getting traffic is tough, so you are crazy if you let them
get away without at least trying to stay in touch with them. And
no, you don't have to publish a full newsletter, but offer
something! Here's a great example...
A few years ago I visited a retail site which offered a "monthly
specials" email list. Sign-up was free so I took a few seconds
and joined. Every month for three years I received their monthly
email. Out of 35 or so I received, I probably deleted 30 without
even reading them. Yet one month I noticed a product I had been
looking for, and at the right price, right in the subject line.
Guess what? I opened the message, clicked to the site and bought
it. While I was there, I also spent $300 on a digital camera.
As you can clearly see from that example, regular email contact
pays off. If not today, maybe next week - or next year. The cost
of staying in touch is tiny compared to the long-term rewards.
Just offer something of value in exchange for your visitor's
contact information. And don't ask a million questions in your
sign-up form. Visitors may be interested in what you're
offering, but may shy away if they have to reveal too much
information about themselves. A lead is a lead. Ask for their
first name and email address only. If you scare them away, they
may never be back.
As far as the logistics, use a simple follow-up autoresponder to
save their name and email address. Web based autoresponders can
automatically follow up with your prospects at regularly
scheduled intervals. If you need an autoresponder service, this
hosting package as well as many others
come with autoresponders built right in.
Once your list starts to grow, you can send newsletters like the
one you are reading right now, specials offers, joint venture
notices and anything else directly related to what they asked
for. Just don't overdo it. Your subscribers can be your lifeline
to your business if you treat them right.
One last note on opt-in lists - I
understand they take time to build. But it is time well-spent.
Of course, there are legitimate ways to jump-start your list
building. If you don't want to wait the standard list building
time curve, consider my friend Gary Baker's unique package. He
lists of 5,000 opt-in subscribers at just four
cents each - a jump-start package that is ideal for new and
established business alike.
OK, that's it for today's tip. You now know exactly what your
site needs to do the first 30 seconds every time a new visitor
arrives... Impress, inform and retain. It's as simple as
See ya in a few weeks...
P.S. Are you making
a living from the Internet yet? (There really is no
lifestyle like it, unless you were born into riches.) Come to
make-a-living-online.com and I'll show you the exact
steps you need to take to make it happen.
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