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BizWeb eGazette is an Internet Marketing publication from Jim Daniels of JDD Publishing Co. -- as seen in Opportunity Magazine, Inc.'s 301 Marketing Ideas, Wealth Building Magazine, Six Figure Income, ZDNet and more...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


         June 6, 2008            Circulation: 147,780             Submit URL           AddThis Social Bookmark Button
 

"Dang, Jim, you wrote the report I wish I had! This is jam-packed with the best start-up information a person could have. Step-by-step info for anyone to start with and build with. Kudos on an excellent product!

Regards, Chris Upson
buildupyourbiz.com

[Get this plan book free by clicking the gold key at the bottom of my new work at home site.]

 

In today's issue...

Cheap, Cheap... Part 2: Getting Free Website Traffic

In my last issue I showed you how to set up your own web business on just $6 per week. Today I'll show you how to promote your business on the cheap.


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The following techniques work great, for business owners who do not have a lot of money to spend on website traffic. All of these strategies require very little, if any money, and they all grow your website traffic.

  • Search Engines such as Google, Yahoo and MSN

The search engine Google.com, the web's top search engine delivers a high quantity of high-quality traffic to my sites. There are no big tricks to top ranking either, at least not any that will work in the long term, and that is what should be most important to you.

That said, you CAN get some great ranking if you follow Google’s recommendations.

Just make sure your site is properly optimized with the right keywords for your niche. The rest happens by getting a high number of quality links to your site from other sites. The more quality links you attain, the better the ranking your site receives. It's that simple.

Yahoo.com also delivers quite a bit of traffic to my websites. At the very least, use the FREE URL Submission from Yahoo.

MSN.com is also making a dent in the search engine market, and they are making a concerted effort to expand in that area. In fact, I've seen traffic to my sites from search.msn.com grow steadily, especially recently. If you have not added your URL to their search engine, take a minute and submit your site for free here.

One note about search engine traffic... too many people put all their eggs in this basket as far as website traffic goes. Do not make the mistake of thinking that you must have top search engine ranking to succeed online. That is far from the truth.

A top ranking does not mean automatic success. Many businesses are surprised when they get a top ranking and it does not amount to a windfall of traffic and sales.

The most successful businesses on the web reply on a combination of traffic sources, so read on.

  • Links/Content/Passive

Getting lots of incoming links to your site is important. Not only will a site with lots of incoming links do better in search engines, lots of direct traffic can arrive via those links.

The best strategy I've used to get links, starts with content. You write articles based on your niche, post the content at your site then share the content with other webmasters. You can do this passively, and "on-the-fly" by simply including a short footer after your all content at your site. The footer tells webmasters they have permission to reprint your article at their website or in their newsletter.

Be sure to let them know that they need to include a live link to your site. You may even want to tell them exactly how to link to your site. (Preferably with a short description of your site and a hyper linked keyword or two. This will help search engines determine that the sites are related and give the link more relevance.)

There are lots of websites in need of decent content. Let others sites use  yours and you can benefit greatly - your links will grow continually with no effort on your part. And the beauty of this strategy is that only sites in your niche will use your content. This means your links will be high quality links from sites in the right 'neighborhood.' This goes a long way with the search engines.

  • Links/Content/Active

Next, take your content and actively submit it to article directories. The traffic you get from this strategy is immediate as well as long-term. And it can go a long way in establishing your expertise on your topic of choice.

Every week, visit at least three article directories and submit your best, current articles. Make sure the articles are helpful and include a small footer at the end, about the author.

Here's a short list of article directories:

http://www.ezinearticles.com
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
In addition to submitting articles to those websites, you can and should also email your articles directly to ezine editors in your niche. Every web business owner should keep a list of email newsletter editors in their niche. This list should include editors' first name and email address. Then USE the list every week and get your articles published!

More after this important message...


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  • Repeat Visitors

The importance of getting repeat visitors is often overlooked, yet repeat visitors are usually the people who end up making purchases at your site. There are lots of ways to get these valuable repeat visitors.

Most of my repeat visitors are generated by my follow-up autoresponders and my email newsletter. Whenever someone visits any of my sites they are offered a valuable ebook at no charge. Along with the ebook, they receive a subscription to this newsletter, BizWeb eGazette. I also let them know that I'll be sharing other niche specific information with them from time to time.

The informative emails that follow are pre-written and scheduled to go out about once or twice a week, for a period of about three months. The email messages themselves are informal offers for more help and guidance, as well as a variety of product and service recommendations and coupons.

This strategy pulls visitors back to the site they first visited as well as bringing them to my other sites. Since they have expressed interest in my information already, they are very receptive to related sites and offers. This repeat visitor strategy is a big key to success online, and one you should be using too.

  • Offline Marketing

There are lots of ways to get free website traffic from the real world as well. For instance, you can go to vistaprint.com and get free business cards with your website address on them. You can put your website address on your vehicle and get free promotion while driving around town. You can use newspaper and classified ads.

If you try offline marketing, just be sure you ask every website visitor who joins your opt-in list, how they found you. That way you know which strategies work best.

  • Web 2.0 Marketing

Web 2.0 may sound like a confusing or even technical term. All it really means is going “social” with your marketing.

An example of this is to make a video that creates a buzz, then share it across social networking sites such as Myspace.com, YouTube.com, facebook.com, digg.com and more. A quirky video that makes people laugh or opens a discussion can bring thousands of website visitors. Best of all, this strategy is free. All it takes is some originality.

Another example of web 2.0 marketing is to create a blog at blogger.com or wordpress.com and make it a must-see destination for web surfers interested in your niche. Again, this goes back to creating unique content that people want to read over and over. So put on your thinking cap and put together a place you'd want to visit often!

Let's wrap it up for today...

There are lots of ways to get free website traffic, and I'll be sharing more with you in upcoming issues. In fact, I'm building a new "set it and forget it traffic solution" that I'll be offering free to my subscribers next month. So stay tuned...

To YOUR success in business and in life,
Jim Daniels - JDD Publishing

P.S. If you need personalized, one-on-one assistance through each stage of growing your business, that's what I do. Click here to see how I can help you.

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