The 7 Deadly Thoughts That Keep People Failing Online
If you’re still trying to carve out an income online, the following info will help you a LOT.
No, not by showing you a business opportunity or product recommendation. But by sharing a little of what was going on in my head during my own start-up process.
2016 will mark a full 20 years since I started my online business, way back in 1996. Wow, time flies. That’s right, I haven’t had had a job in almost 20 years. No, I’m not unemployed. I make my living in my spare time online. And maybe you can too…
(If you think you don’t need to read this, beware that not knowing this stuff is exactly what keeps most people from succeeding online.)
The fact is, I struggled early on in my business, just like everyone else. And it can be stressful – especially if you let your brain start focusing on any one of these 7 deadly thoughts that keep people failing online.
- Whether or not you can make it online
- If you’ll ever be able to quit your regular job
- Why it’s taking so long to start making decent money
- Whether or not that new thing a guru is promoting may be better than your idea
- Why anyone would buy anything from you when there’s so much free online
- How far ahead of you others in your niche already are
- Whether you should forget the whole thing
If you start having any of those thoughts, you need to recognize them as 100% normal, then immediately refocus your mind onto something productive.
The thing is, your project is not guaranteed to succeed. That’s why the very term “entrepreneur” is congruent with “risk taker”. The risk in this case is failure of a web property to be profitable. Fortunately, the monetary risk involved online can be kept quite minimal — at most you’ll lose a few hundred dollars and some time.
You just need to play it smart, and you’ll keep potential losses to a bare minimum. For starters, if you’re just getting started in online business, don’t quit you job yet.
Heck, don’t even tell anyone other than maybe your significant other, what you’re attempting. This takes some of the pressure off. I kept my job for months after my web income surpassed my take home pay. I didn’t even tell anyone what I was doing until I was doing really well.
You can do all this online business stuff part-time a few hours a night. I know it’s no fun working a regular job then working the web at night. I’ve been down that road. But it was worth the short-term sacrifice!
The thing is, if you are focusing your thoughts on any of those seven items above, then you are focusing on the fear of failure. That is wasted energy. Even if you fail in your first project, it does not mean you failed completely. That does not happened until you choose to give up completely.
In fact, each failure should be looked at as a learning experience. I’ve put up many web properties over the years and continue to build. Some of the web properties have been huge hits, others were mildly successful, and some flopped so badly they weren’t worth renewing the domain name. But when I put them all together, they add up to one thing – they have enabled me to make a living online in my spare time.
As I mentioned, I’ve been doing this since 1996, and that’s longevity compared with many other marketers who’ve come and gone through the years. My point is, I know my strategies work. I’ve proven that you can do everything on a shoestring budget and rely on free tools, free and low cost traffic solutions and smart marketing such as email list leveraging, affiliate marketing, and multiple monetizing strategies.
If I had to summarize the key to succeeding at online business it would be this…
It takes a steady effort, a good dose of patience and above all, focus.
Focus is the Key
At least once or twice a week as you grow your business online, you’re going to be invited onto the “easy road.” And it’s going to be extremely tempting to take a step down that path. But let me assure you, it is a dead end.
The invitation may come into your email inbox from a guru, or from someone you’ve never heard of before. It will probably be described as a “loophole” or something like that. Don’t fall for it.
How do I know this is going to happen? Because I’ve been doing business online a long time and I have multiple web properties and subscriber lists. So I get solicited by the owners of those “loophole” sites constantly.
A webmaster or product launch coordinator emails me asking if I’d tell my email subscribers about their new site. Sometimes I recognize their name, most times I do not. They’re emailing me simply because they know I can make them (and me) thousands of dollars by telling my readers about their offer.
What happens next is kinda funny.
If I have time and I like the tone of the invite, I head off to their site. I sit through some (usually lengthy) video sales presentation showing how much money they’ve made and how easy it was. If it’s a really professional presentation without too much hype, I return their email. I simply ask for a review copy of the product so I can review it for my readers.
That’s usually the end of the conversation. I never hear back from most of them.
That’s because 9 times out of 10 times they know deep down they spent far more time on the sales copy than the product itself. They know I’ll see through that when I see the “product” they’re selling.
I’m not saying there are no good products in the Internet marketing space, but for every good one there are 100 hyped-up heaps of junk with no value whatsoever.
The saddest part though, is that thousands of people flock to almost every launch hoping it’s finally the solution they’ve been waiting for.
They see a snazzy sales letter or video with huge income promises. They read about how easy it was for the “hero” of the day. They see more “social proof” from the hero’s friends and partners. Their emotions are played like a fiddle and the next thing they know, out comes the credit cards of hundreds, sometimes thousands of people.
They’re buying a dream, or at least trying to.
The problem is, most of the people buying into every new “system” are the same people who bought the last big thing. And they’ll buy the next one too.
And it’s not their fault. They want to trust. They want a better life. And they certainly don’t want to miss their big chance.
So why do so many of those people end up dropping out only to eventually buy their way into the next big opportunity that comes along?
It simple: Shortly after getting in on the latest big thing, they discover that it’s really NOT easy like they were promised. The easy button doesn’t really work and neither does the loophole. There is work to be done. A learning curve to get through. This causes most of them to lose interest.
Meanwhile, the company that sold them on the “easy money opportunity” has cashed in and is already creating something new to sell them on.
What a vicious cycle.
So make me a promise right now. Promise me you’ll forget about the next big thing when it hits your inbox. Unless it can tie in directly with what you are doing, and help you save time or money in your existing business, just trash the message. You do not want to be one of the masses chasing business opportunity after business opportunity.
You want to be one of the eventual success stories who focused on building your own business.
You do that with steady effort and determination in these areas…
- Sharing information with your target market
- Growing your traffic
- Growing your following
- Reaching out to other marketers in your niche(s) and working with them
- Constantly striving to create and/or recommend only the best products and services to your following
People who you’ve helped will be happy to purchase your products, click your links, and act on your recommendations again and again. You’ll begin to make money. Real money doing what you like.
This is not a secret formula or a loophole or anything like that. Countless people make a comfortable living using this formula. I do it and you can too.
To your success,
P.S. Need a little help growing an income online? Grab my how-to PDF. (I just updated it again and inside I reveal everything I do to make my living online.)